3 Design Tips to Make Your Content Stand Out From the Crowd
Posted on 11th July 2017
"Content precedes design. Design in the absence of content is not design, it's decoration."
Regardless of what industry you're in, whenever you're creating content, you need to focus on a clear objective. In the case of email marketing, for instance, how you portray your content can encourage a specific course of action.
Whether you want your audience to read additional content or purchase a product, great design work can influence results, optimizing success.
After all, visual content is everything nowadays. Based on some of the following stats from 2017, it's clear that visual content creation is imperative across a wide range of businesses:
- 74 percent of social media marketers use visual content within their social media-based marketing, ahead of both videos and blogs.
- When your audience hears content, after three days, they only remember 10 percent of that information. If, however, a relevant image is paired with that content, three days later, people retain up to 65 percent.
- Infographics are shared and liked on social media three times more than any other type of content.
So, how can you use design elements to your advantage? How will you stand out from the crowd?
3 Design Tips to Create Outstanding Content
In this day and age, you need to be unique. By implementing stunning design elements, you will be able to create eye-catching content that sets you apart. If you don't know where to begin, be sure to check out our blog, including the many "Ask a Font Designer" resources.
Speaking of which, once you become familiar with professional fonts, you will see how the following tips apply to all aspects of your content. This includes how fonts are presented and implemented throughout a design.
Tip #1: Understand the Importance of Hierarchy
When sending an email, for instance, if there are multiple elements, you'll want to accentuate the most important message. This is why you bold certain words or sentences, as this emphasizes key points. The same is true in terms of layout. You may want to physically place the most important elements at the beginning of your email, followed by the content that supports your main message.
Tip #2: Choose Colors Wisely
Believe it or not, colors can quickly depict the mood of your content. If you're using a specific graphic, you can easily design your content around that focal image. This relates back to the psychology of marketing, as you will want to promote a specific feeling. The color wheel is a good place to start, but no need to overthink it. Too many colors can be confusing and take away from your message, so stick to two-to-three contrasting choices.
Tip #3: Ensure Balance
When displaying visual content, balance and stability are key. When elements are displayed evenly, this is typically pleasing on the eye, resulting in a more professional look. This relates to both symmetrical and asymmetrical balance, based on size, flow, contrast, etc.
- Symmetrical balance is achieved through repetition. This is often the case within architecture.
- Asymmetrical balance is achieved through contrast. Although elements may not be identical, their weight will be. This will help you achieve visual equilibrium.
Ready to get started?
Check out some of the tools and elements that'll take your content to the next level. Create content with a purpose today!
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