5 Design Trends in 2016 We Love

Posted on 22nd June 2016

design trends 2016

Design is becoming everybody’s business. And every serious designer has a website or at least is in the business of making them for others.

As artists and graphic designers, we’re always on the lookout for the latest and the viral: Logos, fonts, crafts, photography and digital products are all things that get us going. Although it may be a challenge to keep up with everything, it's always a good idea to stay abreast of the latest trends. Here are some design trends we saw a lot of in 2016.

  1. Responsive Design


Responsive design

Users on multiple devices expect responsive designs to be the standard. And because the aim of designers is to enhance user satisfaction, we saw this trend a lot this year. It looks like we'll continue to do so.

Of course, you know that web design is an ever-evolving fashion. So, make sure you keep watching out for your users’ needs and expectations.

  1. Background Animations and Full Screen Videos


animation and video

Videos now support—not distract—from a website’s content. Often, they’re the main feature on the homepage.

The year saw a lot of businesses upgrade the quality of their websites by adding full screen videos. In animation, glittery GIFs and hit counters filled our screens—used by everyone from celebrities having a laugh at themselves, to politicians looking to appeal to a younger, more tech-savvy crowd.

Research says as many as 100 million people worldwide watch at least one video per day. Live feeds and visual storytelling will continue to dominate as videos take more prominence. Both now, and in the future.

  1. Photography and Nostalgia: The Comeback of Film


photography

Slow-living, slow-food, slow-vacations… now, the return of slow film. The deep need for authenticity in a saturated world means, thankfully, people are focusing on realness.

Beautiful pastel photos capture an unfiltered light, drawing us right in to the moment and captivating us there. Kodak has even launched a Super 8 camera for recording film format and digital. Directors Steven Spielberg, Christopher Nolan and JJ Abrams tried it out.

"The news that Kodak is [introducing] ... the same analogue technology that first made me fall in love with cinematic storytelling is unbelievably exciting," Nolan was quoted as saying.

  1. Usable Typography


Typography

It's a language that is now not just reserved for a few typography geeks who speak it. We've been seeing new typography trends everywhere, in fact. Customizable fonts allow us to make anything from DIY quote cards to wedding invitations.

Calligraphy scripts continue to bring elegance to artisanal types and art appreciators. The theme here being, special moments aren’t reserved just for weddings; every day can be a celebration. And if calligraphy is not your thing, we love that designers can now tweak and personally design fonts to suit their distinct taste. Or their client’s.

  1. Contextual Design


contextual design

It doesn’t take long digging around technology sites to discover that there is so much more out there than you ever knew existed. And we know that design, as it evolves, will go the way technology is headed.

Contextual design simply means a “customer-centered design process”. Designers must use research data to determine the user’s need, and ultimately predict how products can meet that need.

For example, while we can’t predict the exact trends of the future, we are seeing wearable tech as king of fashion. It’s also exciting to see technology producing products to assist in health care. We need both the beautiful and the best quality of life.

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