Several font genres that fall within the regular font category influence logo fonts design. These include script font, slab serif and sans serif. Because logo fonts are used in headings they can feature a wider range of designs. They simply aren't the same as other fonts that need to have high readability in a body of text. Logo fonts are super popular with creatives like artists, crafters and printmakers. They are popular in projects like card-making, signwriting and the titles for eye-catching posters.
Logo fonts draw on inspiration from a wide range of sources. They borrow from other lettering genres. logo fonts incorporate traditional calligraphy, vintage and hand-drawn signage. Logo fonts are not good for text sizes that will appear under 14 points. Steer clear if a smaller text than 14 points is needed.
A great thing about logo fonts is that they lend themselves fabulously well to unusual and eccentric projects. Anything that needs a decorative, ornamental or even exotic feel will suit a logo font.
Logo fonts can provoke some strong emotions. Think of old-fashioned circus and travelling fair signs way back when. Artists, Etsy sellers and creatives might find that a logo font works well for their product or brand image. Think of tattoo artists parlour signwriting and digital presence, steampunk clothes retailers and restaurants and bars with a nod to the Wild West. Spit and sawdust gyms and dance venues might find a logo font conveys their brand values with a unique and exciting sense of purpose.