Script fonts come with flourishes and curls in keeping with their cursive style. They speak of romanticism and individuality but are also used by corporate organisations to great effect. Just think of the Instagram logo.
When using script fonts, it’s important to keep the purpose and audience in mind. If the loops and whirls of the script are too extravagant, they can affect readability. Examples of popular script fonts available at Font Bundles include calligraphy fonts, handwritten fonts, brush fonts, graffiti fonts and monoline fonts. Lots of choice for those needing a font with creative flair and style.
Script fonts aren’t seen in business much except for some big company logos. They are used in print items that require a personal touch. Think invitations and RSVP cards to happy occasions: weddings, christenings, birthday parties, baby showers and other celebrations.
Web designers who create sites for companies in the wedding industry sector might find that a script font conveys a premium quality brand image for the business. Wedding dresses, flowers, stationery, venues and caterers might find a script font makes a good fit for their company.
The use of script fonts can extend across all areas of a company’s visual branding, not just their web presence. Certain entertainment and leisure industries may feel that a script font makes a great typeface for sales brochures. Upmarket hotels and restaurants may use a script font to create a handwritten flourish for things like a la carte menus or cocktail lists.