Brush fonts have modest flourishes and loops in keeping with their cursive style. Whilst business documents do not use brush fonts, they are used by corporate organisations to great effect. Just think of the famous logos belonging to Ray-Ban and Virgin, all influenced by a brush font.
When using brush fonts, it’s important to keep the purpose and audience in mind. If the loops and whirls of the brush are too extravagant they can affect readability. Font Bundles offers lots of choice of easy to use, downloadable brush fonts for those needing a font with creative flair and style. Popular fonts that fulfil this brief include Hudson, Freebird and Manyland.
Brush fonts aren’t seen much in use beyond logos in the business sector. They are more commonly seen in print items that require a personal touch. Think invitations and RSVP cards to happy occasions: weddings, christenings, birthday parties, baby showers and other celebrations.
Web designers who create sites for companies in the wedding industry sector might find that a brush font conveys a premium quality brand image for the business. Wedding dresses, flowers, stationery, venues and caterers might find a brush font makes a good fit for their company.
The use of a brush font might influence a company’s overall visual branding, not just their web presence. Upmarket hotels and restaurants may use a brush font to create a brush flourish for things like a la carte menus or cocktail lists, name place cards and seating plans.