Slab serif fonts are a serif typeface that features thicker, more block-like serifs where the slab takes its name from. A serif is the little horizontal line or foot found at the base or top of the individual letter. Slab serifs can be angular, rounded or blunt. Slab serif fonts are pretty evocative. Some speak to their nineteenth-century roots, whilst others have a more contemporary feel.
In the past, slab serif fonts were often used for display text. Designers do use them for body text too. An example of this is where the Amazon Kindle uses a slab serif font as the default for body text. Whilst plain serif fonts are commonly used in professional and business design, this is less common for slab serif fonts due to the strong emotions they provoke.
Artists, Etsy sellers and other creatives might find that a slab serif font works well with their product or brand image. Think about a tattoo artist’s parlour signwriting and digital presence, steampunk clothes retailers and restaurants and bars with a nod to the Wild West. Spit and sawdust gyms and dance venues might find a slab serif font conveys their brand values with a unique and exciting sense of purpose.
Magazines and newsletters look great in slab serif fonts. Especially so where the content or business has a strong historic or nostalgic link. Graphic designers can use the slab serifs to good effect when typesetting longer content. So don’t be shy, give slab serif a try.